You must have been spoiled for choice when out shopping for records in Reading in the 1960s if this trio is anything to go by! I don’t know the town much at all having only been there a couple of time, but Friar Street was clearly one place to go with Hickie and Hickie Ltd. Pianos, records, music. 153 Friar Street, Reading. Browns Records 39 Friar Street, Reading. and the Co-operative, Reading at 99 Friar Street!
None were actually dedicated record shops though, but sold discs as an aside to their more regular trade. Founded in 1913 (see the advert on the side of a bus below!), Hickie And Hickie are still going at 153 Friar Street, and are a musical instrument shop (thought they did sell hi-fi for a time until Richer Sounds took that trade away). I have no information on Browns who were more of an electrical shop selling radios and TVs as well as records, which was quite common in the 1960s. These two blue stitched card sleeves (which are just different rubber stamps) are from 1957 and 1960 (dated from the names of the singles the owner wrote on! They were grooving to Adam Faith and Tommy Steele). I have posted the Co-op sleeve before along with some other card shop covers, but don’t know much about the history of the shop (which is now a bloody Wetherspoons). Matthew Kean say HMV used to be on Friar Street as well.
My thanks to Adam Thompson at http://www.centurion-records.co.uk in Hungerford antiques centre for sending me these.