Stitchcraft

Stitchcraft-Nov-1951.jpg

Vinyl is still being widely used as a prop, especially in films and advertising; we watched Our Kind Of Traitor the other day, a contemporary British thriller and spotted a shelf full of worn vinyl in the living room. A hard drive full of MP3 files really isn’t going to have the same impact.
But advertisers were no less aware of how albums could add impact when this edition of Stitchcraft magazine was published in December 1951. However on looking more closely, the box set the woman is holding actually represents the high-watermark of 78 rpm discs; when I did some research it turned out to be a seven disc 10″ box set of the broadway cast of Gentlemen Prefer Blondes.

Gentlemen Prefer Blondes 78.jpg
The discs were mastered sequentially so you could load them onto an automatic deck and listen to half the performance without leaving your chair. It was issued in 1950 by Columbia Masterworks (MM-895) and on a single vinyl album at the same time. It’s no wonder people went for the new LP format so quickly!

Gentlemen Prefer Blondes LP.jpg
Stitchcraft was a UK publication and the cover was photographed here where the LP format was a little slower to reach the market, hence I suppose them going for the 78 rpm box set.
The artwork was by Darrill Connelly, an illustrator who worked on a number of early album covers around this time. And Stitchcraft?  The monthly magazine was launched in October 1932 by one of the big knitting wool firms, Patons, and struggled on into the Eighties before ceasing.

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About simon robinson

Having worked as a designer mostly in the music industry, and mainly in the reissue sector, I now concentrate on the design and publication of books about popular culture - and even write some of them.
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