Festive HMV

HMV christmas advert December 1967

I try and support HMV by buying most of our DVDs there, but whoever is responsible for their racking these days is clearly a moron.  Unlike the CDs, which are all easy to flick through, they insist on racking the DVDs …. down to the floor.  Is there any other shop in the country which thinks this is a good idea?  It’s just not clever to expect your customers to be on their hands and knees trying to twist sideways to read the spines of stuff you are trying to sell (never mind how difficult it is for staff to stock the shelves that low down.)  Amazingly, they’ve now decided to mix Blu Rays in with the DVDs.  To me Blu Rays would seem a premium product, but not to HMV, who decide they should all go on the bottom shelves in each section, on the floor.  Brain dead the lot of them.
Hard to imagine they once took pride in their shops, advertising once a month to their customers.  Here is a vintage offering from December 1967 bringing people up to date on the growing number of shops, fifteen at the time, while still pushing their flagship store in London.
You’d be hard pressed to know what month it was in there this December, not an inch of tinsel to be seen!

Check out a fab 1920s vintage HMV shipping box on the site.

About simon robinson

Having worked as a graphic designer in the music industry, mainly in the reissue sector, I now concentrate on the design and publication of books about popular culture - and even write some of them.
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