Brunswick back to front

As the Brunswick Records label (a company which amazingly began life as a pool table maker in America the late 1800s!) didn’t appear in Britain until 1923 and closed around 1928 (it was later reappear as a Decca imprint), this bag must date from between those years. It caught my eye as the very primitive nature of the letterpress type was just so unusual compared to the ornate graphics of many bags which housed 10″ 78 rpm records at this period.

Brusnwick Records 78 rpm bag
If I was hesitating, then the misprinted reverse side clinched the charity shop a sale!   The only way I think this can have happened (casting my mind back to days working at a printers) is that the brown-paper sleeve was stacked under pressure on top of a cover on which the ink hadn’t dried, causing what is called in the print trade ‘set-off’. I like the way it takes you back to a busy day in a print-room over eighty five years ago, with someone working hard to get what must have been a cheap job knocked out as quickly as possible. Printing on such flimsy paper must have been a real pain in the neck too.
And who says vinyl doesn’t appeal to the young? While I was pottering through the charity shop boxes, one young lad was being introduced to the joy of vinyl by an older sibling, who in a fit of generosity I confess I rarely bestowed upon my younger brother when at that age, had promised to treat him to three albums from the selection, and was enjoying showing off his knowledge of prog rock and trying to make sure he bought wisely…

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About simon robinson

Having worked as a designer mostly in the music industry, and mainly in the reissue sector, I now concentrate on the design and publication of books about popular culture - and even write some of them.
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